MyKasih & Cadbury Dairy Milk partner to empower women & spread Raya cheer. Home bakers create 150,000 cookies for underprivileged communities.
This Raya season, women from low-income communities baked their way to making a difference.
Beneficiaries of the MyKasih Foundation, these passionate home bakers created 150,000 Raya cookies in a collaboration with Cadbury Dairy Milkās āKuih Raya Dari Hatiā (Baking From The Heart) initiative.
Empowering women, spreading joy
MyKasih, a renowned non-profit, empowers underprivileged women through cashless food aid programs and skills training.
This initiative identified talented home bakers from Peopleās Housing Projects (PPR) in Lembah Subang and Seri Pantai.
āThese ladies are determined to improve their lives,ā shared See Mei Sin, Marketing Head for MondelÄz International (Malaysia & Singapore).
āWeāre inspired by their dedication and hope this project inspires others to support local communities.ā
A sweet collaboration for Raya
Over two weeks, the bakers crafted 2,000 tubs of delicious Raya cookies, including Cadbury Chocolate and Cheese Tarts.
These treats were purchased by Cadbury Dairy Milk and distributed to over 30 welfare homes and underprivileged communities with the help of Food Aid Foundation.
Nur Sharzi Bashar, a baker from Lembah Subang PPR, expressed her gratitude.
āThis is more than just money,ā she said. āEvery cookie reminds us of the lives we touch. It keeps my late sisterās dream of opening a cafe alive.ā
MyKasih plays a vital role in supporting low-income families.
Theyāve assisted over 750,000 families through food aid, education, and skills training programs. This initiative aligns with their mission of empowering communities for a brighter future.
This project is part of #MDLZPrihatin, a long-term collaboration between MondelÄz International and MyKasih.
It aims to provide targeted assistance to underserved communities across various needs.