About Us
How It Works
MyKasih’s aid distribution model is powered by a patent-pending proprietary software developed by DIV Services, an associate company of DIALOG Group. By leveraging the chip technology embedded in Malaysia’s identity card (MyKad), recipients are able to shop, select, and pay for essential items at designated retail outlets — simply by using their identity card.
Evolving for the Greater Good
This system draws from the revival of two earlier technologies: the MyKad’s built-in payment capabilities, and a cash-free payment solution originally developed by DIALOG’s IT team to support a proposed government petrol subsidy plan. While both systems had been put on hold — due to limited adoption and stabilising petrol prices — they would soon find new purpose.
The turning point came when Tan Sri Dr. Ngau Boon Keat heard an appeal in church to support families in Selayang. Inspired to find a more seamless way of distributing aid, he saw the potential of applying a tech-driven approach.
This was especially important, as most potential recipients did not have bank accounts; so the aim was to keep the process as simple and accessible as possible.
Safe, Seamless, Scalable
Recipients present their MyKad at the retailer, who dials in, and once connected, enter a code to authorise the purchase. To support retailers, MyKasih absorbs the RM1,000 cost of installing the necessary terminal. All that is required on-site is a working phone line.
Importantly, funds are held securely in the backend – not on the card itself – ensuring each transaction is transparent and traceable. Every ringgit reaches its intended destination, with zero leakages.
To date, this system has benefited not only MyKasih’s flagship Love My Neighbourhood and Love My School programmes, but also wider initiatives, including those run by Lembaga Zakat Selangor, Majlis Agama Islam Melaka, Zakat Pulau Pinang, Johor State Government’s Kasih Johor programme (2021) and Federal Government’s Sumbangan Asas Rahmah since (2023).
